Suggested Books

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
by Michael E. Gerber

Michael Gerber’s The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author’s belief that entrepreneurs–typically brimming with good but distracting ideas–make poor business people. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur’s mind to build the long-term success of the business. You don’t need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Read in a clear and well-paced manner, listening to The-E Myth is like receiving advice from an old friend.

Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
by Jose Palomino

Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process! Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the ‘I3‘ factors of innovation, indispensability and inspiration (and some notable failures that didn’t) Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.

Think and Grow Rich
by Napoleon Hill

Is it true that by simply changing your thoughts you can completely change what you have in life? How could it be that simple? It is, but first you have to believe.

Most people want to see something happen, then believe in it. To be successful you have to do the opposite. Believe in it first, then you will see it. That’s is one of the key messages in this book written almost 70 years ago… It reads like it was written yesterday.

The title says it all. “Think and Grow Rich”, but it is NOT just a book about making money. I am certain many people from all walks of life could benefit from this work, regardless of their opinion of money and riches. The message is clear: You may have whatever you want in life… if you can discover the secret within its pages.

I first read this book when I was a teenager. I am not sure it made much of an impression on me. I picked it up recently and I can’t believe how much it has changed. Of course, that’s nonsense. The book is the same, only my mind is now ready to see what the secret is…

Get this book and see if you can unlock the Secret to finding ‘riches’ for yourself.

The 7 Habits of Highly Effective People: Restoring the Character Ethic
by Stephen R. Covey

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas.